Brand Identity Project
El Centro is a multidisciplinary project transforming a historic Santa Fe school into a luxury boutique hotel. The design blends Pueblo Revival architecture, cultural heritage, and modern hospitality to create an immersive guest experience.
Our Concept: The concept is inspired by Santa Fe’s native flora, with each suite featuring a distinct color palette for a personalized guest experience. Calming green elements in public spaces reinforce a sense of luxury and relaxation, while the branding extends these themes into a cohesive visual identity that unifies the hotel’s spaces and overall story.
Our Restaurant: El Centro’s restaurant, Mesa del Sol, is inspired by the vibrant flavor and culture of New Mexico’s iconic green chile. Its branding draws on warm, earthy tones and sunlit energy to capture a sense of place, tying local tradition to the hotel’s identity of luxury and connection.
Our Cafe: The café at El Centro serves as a flexible social space—welcoming guests in the morning with fresh coffee and pastries, then transforming into a lively bar at night. Its branding emphasizes versatility and atmosphere, using warm tones and modern accents to create a space that feels both relaxed and sophisticated. Designed as a central hub within the hotel, the café offers a seamless balance between day and night experiences.
Our Spa: The spa at El Centro is inspired by the calming tones of lilac, creating a serene retreat for relaxation and renewal. Soft color palettes and gentle branding elements evoke tranquility, reinforcing the spa as a restorative centerpiece of the hotel experience.
